Pay Per Post Goes Full Disclosure (Sponsored Post)

Have you heard of PayPerPost? Basically, PayPerPost is an online leading platform for advertisers to pay bloggers to write blog ads about their products or services.

PayPerPost has decided to go full disclosure on Monday (Dec 18, 2006). PayPerPost has permitted and encouraged transparency, enabling marketers and bloggers to disclose word-of-mouth (WOM) or buzz marketing relationships. Its new Terms of Service require participating content creators to fully disclose site wide with a prominent Disclosure Policy or on a per post basis.

Therefore, both advertisers and bloggers in the PayPerPost marketplace will sure benefit from its new Terms of Service. Also, it is compliance with Federal Trade Commission’s (FTC) policy.